Hurling Studios’ LightCube Lights up a City Set

UGG Fluff Yeah ad campaign by Tastebuds Creative, filmed at Hurling Studios — Comedian, Atsuko Okatsuka, stepping large in the UGG Fluff Yeah campaign by Tastebuds Creative, and filmed at Hurling Studios.

Massive-Miniatures may sound like an oxymoron, but that’s exactly what the Tastebuds Creative team achieved when they built a massive-mini Venice Beach at Hurling Studios.

Room for set-building is a huge advantage that the Hurling Studios location offers productions. When Tastebuds built this set for the UGG Fluff Yeah commercial campaign, the LightCube overhead lighting rig was an essential part of the illuminating all of the amazing details of this hand-crafted ocean side city. With the flip of a switch the 28 foot by 28 foot overhead softbox illuminated the entire set. It’s super bright and perfect for achieving deep focus and capturing detail. Made up of 15 different LiteGear Light Tile panels, each can be controlled with the DMX board to adjust luminance or color temperature from daylight to tungsten.

Check out the ‘Return of the Fluff Yeah’ video HERE!

There is a special place in my heart for detailed miniature sets. Atsuko Okatsuka stomps through the set in her fan-favorite Fluffy Uggs. Inspired by films like ‘Attack of the 50 Ft. Woman‘ and ‘Godzilla‘, Tastebuds Creative set out to create a miniature world and relaunch the shoe like a Hollywood premiere.

Luxury brands are leaning into hand-made hand-crafted productions. In a time of A.I. where anyone with a subscription can pixel-bash some A.I.-slop together — it’s these kinds of detail rich and human-crafted works of art that connect with audiences. Human-made is now the mark of elevated luxury and taste. Tastebuds pulled this off brilliantly in this campaign delivering a solid concept, with humor, and a hand-crafted set packed with fun details waiting to be discovered in every shot.

The Hurling Studios location delivers a wide range of looks in a single 6,000 sq. foot studio space. Producers often refer to Hurling Studios as getting two-studios-in-one, since half of the studio is the ‘Dark-Side’ with black walls, and the other half is the huge white cyclorama with the overhead lighting rig. Crews are often filming a black-box studio look and also a white-void look on the same day. Set builds can be constructed on the dark-side or under the LightCube or span from one side into the other. Check out the Sabrina Carpenter set build for an example of this!

Book your scout today! Email us at : booking@hurlingstudios.com

CREDITS:

Content Studio + Creative Direction @tastebudscreative
Sarah Elly @superfunlady / Nikki McDonald
@nikkimcd

Producer Kristin Sugden @kristinsugden

Talent Atsuko Okatsuka @atsukocomedy

Hair Corrine Furman @frequency_station

MU Karissa Symmons @karissasymmons_MUA
Nails @nailsxanalysse

Wardrobe Stylist Daisy Stackpole @studio_stackpole

Wardrobe Asst Jenna Johnson @jennfromtheblock_

Photographer Amber Asaly @amberasaly

Photo Asst Jill Taymany @jillonset

Lighting Director Keith Hedgecock @keithhedgecock

Lighting Asst 1 Thomas Henriksen @illumineyes

Lighting Asst 2 Nathan Hedgecock @nathan.hedgecook

DIT Maria Troncoso de Gibbs @troncosogibbsstudio

Production Design Studio @_smena

Ivan Fomin – Production Designer @fomini

Andranik Arutiunian – Art Director @andrik_aruti

Nikita Sevostianov – Leadman @nick.artdep

Mallika Rajapakse – Prop Master @mallika_raja

Max Zverev – Fabricator @maxgrades

Uliana Zvereva – Fabricator @nevoytko

Yara Kamali – Lead Miniaturist @ohh.arch

Alexander Kozlov – Fabricator @alexander.igorevich

Supervising Art Director Stephanie Wagner @swags19

Parts Model Noor Labelle @noor.labelle
@dingle_gary
DP Kyle Hartman @kylehartmandp 1st AC Gary Briggs

Video editor Steven Yee @woodislandmedia

Audio Tech Kari Barber @kabar1636

Colorist Loren White @lorenjameswhite

Photo retoucher Natalia Trach @retouch_nataly_trach

Location @hurlingstudios

PAs Remy Bisharat @remybisharat Dom Pagan @lotusparkfilms Neissa Diabate @neissa.diabate